Qualcomm’s Revenues Up 40% in Q1. Will This Keep Up in 2012?

Qualcomm managed to bring 40% more substantial income compared to the identical time last 12 months, and also 14% larger compared to final quarter. Income also hit one.4 billion, which is a 20% improve over final year’s profits, and a 33% above the last quarter. It seems that compared to last quarter alone, they managed to sell 23% much more chips, accounting for 156 million units in total.

Qualcomm is obviously performing nicely in the mobile market appropriate now, and I feel we can all pinpoint to the precise moment in time when brand awareness played a large rule in skyrocketing Qualcomm’s numbers more than the past 2 years. It is when Qualcomm was the very first to make a one Ghz ARM processor.

Despite the fact that, the Nexus One particular wasn’t technically the initial cellphone to use it (it was some noname Toshiba smartphone), it did assist jumpstart the avalanche of brand awareness that Qualcomm got later for their Snapdragon processor. I don’t forget when for most of 2010, everybody  was making use of the one Ghz Snapdragon processor as the common to which they compared all long term processors in smartphones.

It wasn’t until Tegra 2, when Snapdragon started out losing some of that mindshare it gained a 12 months ahead of, and then came Samsung’s Exynos, which took us all by surprise with how excellent it was compared to the competition. Despite the fact that Qualcomm is undertaking quite nicely appropriate now financially, I think it’s mostly simply because of inertia.

The way market inertia performs, is that the moment you have a excellent solution, and the core market place hears about you, it will be a even though until finally the rest of the market hears about your merchandise, and how very good it “was” (not necessarily “is”). So even if that organization loses competitiveness for its goods, that identical portion of the marketplace that heard final about how excellent it was in the beginning, will also be the final to uncover out that their merchandise are not so very good any longer compared to the competition (RIM is a great instance for this).

Thankfully for Qualcomm, they do have a chip that, in addition to Cortex A15, will be the most exciting chip of the year 2012, and that is the S4 chip based mostly on the new Krait architecture. I count on this year to be all about Cortex A15 and Krait. The early adopters will shed interest in every little thing else as quickly as these hit the marketplace. The jury is nonetheless out on how well S4 compared with Cortex A15 in each functionality and power efficiency, or as an total chip, but no matter the outcome, Qualcomm ought to carry on to do very well with its chips in 2012.

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